My rating: 2.0/5.0The central goal of this book is to debunk overly optimistic myths about entrepreneurship in the US (and partly abroad). In doing so, however, the author effectively replaces such myths by an equally harmful proposition, namely that starting a business is statistically a bad idea (most startups go under in a few years, most business owners would be better off working for others, etc).
Although I believe academics might find his extensive bibliography research useful (hence the two stars, and not one), I question whether investors or prospective entrepreneurs would learn anything useful from this book (contrary to what is suggested by its marketing). Most of the data and discussion on survivability and profitability refer to all startups taken together–with the exception of a literally sketchy and brief Chapter 7 (see below)–and virtually no effort is made to quantify the likelihood of success for different types of business, product, service, or entrepreneur. As such, it's like looking at the face-value statistics of a marathon (most runners either don't finish or finish far later than the winner) without conditioning on crucial factors such as the level of preparation of the competitor, their diet, or how many previous marathons they have run for example. In other words, such data is of little use for the wanna-be runner who is seeking to obtain a competitive advantage in preparation for the big day.
The only part of the book where such issues are addressed is in the aforementioned Chapter 7, where the author identifies industries (e.g. high-tech) that yield a higher rate of success for startups. But then again, in the author's own words, "[...] the smart money already knows this. Just look at where venture capitalists put their money". The remainder of the chapter is rather cursory and oversimplified, at one point summarizing the findings of what seems to be hundreds of references in about one page (p. 117).
Now, even in the realm of face-value type of analysis, I have trouble following one of the central conclusions of the author, namely that business owners are worse off than workers except for the lucky ones that make it to the top decile (Chapter 6). Although the family income data distribution in Fig. 6.3 seemingly corroborates his point, Fig. 6.4 manifestly contradicts it (family wealth distribution). Indeed, if you look at the actual numbers in the reference provided by the author, the data shows that families whose head is a business owner typically accumulate ~4 times the wealth of worker families across *all* deciles.
There are other minor points that I have found distracting. First is the frequent use of "he/him/his" when referring to an entrepreneur. That is not just politically incorrect; it's also offensive for the female reader who is trying to overcome the gender bias that the author talks about in Chapter 8. Also, sometimes it's hard to know what the author is trying to convey: in page 105 he says that "People who have their own business are more likely than people who work for others to report that their work makes them unhappy or depressed", and three pages later he says that "Entrepreneurship provides a very important non-financial benefit: it makes people happier". (?!)
Perhaps this book is useful for policy makers or academics who need to quote accurate (but not necessarily constructive) statistics. But for the rest of us, the wisdom of seasoned investors and/or entrepreneurs is far more useful (see e.g. the articles by Paul Graham, from Y Combinator, or those of Greg Gianforte, author of Bootstrapping your business).



